Watch Dogs: Legion

We came up with a challenge, engaging all Watch Dogs series fans. Using the chatbot mechanism on Messenger, we created a recruitment process simulation for the Resistance. Using over 40 video assets, we built the experience of talking to a masked recruiter from the DedSec organization. Users had to make a series of choices that were then judged by Winston. We also placed a recruitment ad on the pracuj.pl portal. The campaign aimed to promote the latest Ubisoft game – Watch Dogs: Legion.