We’re taking a #StepFurther together with Merrell. To celebrate the brand’s 40th anniversary, we invited a group of influencers to go on an adventure and discover a total of 40 new places in Poland within 3 months. Proving that the adventure begins with the very first step we take. The campaign targeted all outdoor fans and generated several hundred thousand views and over 30 thousand interactions. In addition, we have saved the entire journey on our Instagram profile in the form of available to all guides.