As part of our collaboration with Cat Footwear, we came up with a series of content activities dedicated to Gen Z. The first was a collab with the Polish streetwear brand 2005, resulting in a limited-edition collection inspired by Re-Powered shoes and photographed by the talented Kasia Mikołowicz. Another series of activities was collaborating with Gverilla, whom we invited to create the song “GPS”. The song was used in the activation on TikTok, where fans were asked to record and send a video and thus giving them the opportunity to become a part of the artist’s music video.