For over 4 years we have been responsible for the communication of Reebok Classic in Poland. Our work, combining innovative branded content activations with creative direction of local photo shoots and ads, has been crucial in bringing this iconic brand to the modern streetwear consumer base. We have restored the iconic sneaker brand to its right glory by creating pioneering initiatives on the Polish market like the Reebok Classic Trax music label. We have developed a series of branded content activations. The brand again became popular among young, metropolitan areas.