Our long time client, the global spirits giant Diageo, asked us to help bring Bulleit brand of bourbon to the Polish market. Since then we’ve created a communication platform based on cooperation with independent craft brands, urban culture and key partners (Unsound, OFF Camera, tattoo conventions). We’ve developed the concept of product collaborations between U.S-based bourbon brand and Polish artisans and makers – including cult craft brewers Inne Beczki.