“Pycha to nie grzech, to Foodini” was the claim we came up with for the Foodini promotional campaign starting Mishon. We used Google’s voice assistant to place 30 dedicated Mishon’s recordings. In addition, we collaborated with a group of influencers, tasking them to discover their angelic and devilish sides in regard to the campaign idea. We carried out the entire process from the creative concept, promotion of activities to co-operation with influencers, while the production of the 20″ spot was created together with F25.